EFEKTIVITAS PENGGUNAAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) SEBAGAI METODE PEMBAYARAN NONTUNAI BUS TRANS MAMMINASATA
DOI:
https://doi.org/10.26618/kimap.v5i6.16608Abstract
The aim of this research is to determine the effectiveness of using the Quick Response CodeIndonesian Standard (QRIS) as a non-cash payment method on the Trans Mamminasata Bus in
Makassar City. This research uses qualitative methods, with a qualitative descriptive research
type where data collection techniques are carried out through observation, interviews and
documentation. The research results show that (a) the accuracy of the program targets shows
that the use of QRIS is still less effective in targeting the general public and all users of Teman
Bus services. (b) socialization of the program, showing that it is almost effective because it is
not only carried out directly. (c) program objectives, indicating that payments via the
Indonesian Standard Quick Response Code (QRIS) aim to make it easier for passengers. (d)
program monitoring, showing that the monitoring carried out is almost effective but there are
still many people who do not know whether there is monitoring carried out by parties related to
Friends of the Bus.
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