ANALISIS BRAND IMAGE TERHADAP JUMLAH PEMINAT PADA UNIVERSITAS MUHAMMADIYAH MAKASSAR
Abstract
This study aims to determine the relationship between Brand Image (Product Image) to the number of enthusiasts in the University of Muhammadiyah This study uses literature research methods and field research in which researchers spread the questionnaire (questionnaire) to the respondents ie students UNISMUH the population amounted to 20,767, while samples taken is 80 people using Cluster sampling method. the results of the questionnaire data were analyzed using quantitative analysis method and simple regression analysis. Before the data are analyzed, validity test is required, and reliability test using SPSS program. To test the hypothesis used F test (simultaneous) and T test (partial). The result of this research is Brand Variable Image Influence to Variable Interest this can be seen from the result of hypothesis prove that revealed t value = 4,437 with significance value 0,000 <0,05, Ho is rejected and H1 accepted, real (Significant) Variable Brand Image (X) to the Interests variable (Y)
Keywords
Full Text:
PDFReferences
Arikunto, 1993,Prosedur Penelitian, Suatu Pendekatan Praktek,Edisi Kesembilan, Rineka Cipta, Jakarta.
Arikunto S, 2006. Prosedur Penelitian Suatu Pendekatan Praktik, Ed Revisi VI, Penerbit PT Rineka Cipta, Jakarta.
Assael, H, 1998, Consumer Behavior and Marketing Action. 6th ed., Cincinnati
OH: South Western College Publishing
Buchari Alma, 2004, Manajemen Pemasaran dan Pemasaran Jasa, Edisi Revisi, Bandung, Alfabeta.
Erna Ferrinadewi dan S. Pantja Djati. 2004.“Upaya Mencapai Loyalitas Konsumen dalam Perspektif Sumber Daya Manusia” . Jurnal Manajemen & Kewirausahaan,Vol. 6, No. 1, Maret 2004: 15 – 26
Ikhwan Susila dan Fatchurrahman. 2004.“Service Value : Sebuah Variabel Pemediasi Pengaruh Kualitas Pelayanan terhadap Minat Beli” Empirika, Vol.17 ,No.1 Juni 2004.
Kotler, Philip, 2000, Manajemen Pemasaran, Edisi Millenium, Jakarta, Prehallindo.
Kotler, Philip, 2002, Manajemen Pemasaran, Jilid I, Edisi Millenium, Jakarta, Prehalindo.
Kotler, Philip, dan Gary Armstrong, 2001, Prinsip – Prinsip Pemasaran, Jilid 1, Edisi Kedelapan, Jakarta, Erlangga.
Kotler, Philip, dan Gary Armstrong, 2001, Prinsip – Prinsip Pemasaran, Jilid 2, Edisi Kedelapan, Jakarta, Erlangga.
Kotler, Philip, dan Gary Armstrong, 2003, Dasar – Dasar Pemasaran, Jilid 1, Edisi Kesembilan, Jakarta, PT. Indeks Gramedia.
Lamb, Charles W, Hair, Joseph F, Mc. Daniel, Carl, 2001, Pemasaran, Buku Satu, Edisi Pertama, Jakarta, Salemba Empat.
Notoatmodjo,S.b, 1993. Pengantar Pendidikan dan Imu Perilaku Kesehatan. Andi Offset. Yogyakarta.
Nursalam. 2001. Pendekatan praktis metodologi Riset Keperawatan. Jakarta.
Info Medika
Saifuddin azwar, Metode Penelitian, (Yogyakarta, Pustaka Pelajar Offeset, 2004). 77-78
Simamora Bilson, 2001, Memenangkan Pasar dengan Pemasaran Efektif dan Profitabel, Edisi Pertama, Jakarta, PT. Gramedia Pustaka Utama.
Simamora Bilson, 2002, Aura Merek (7 Langkah Membangun Merek yang Kuat). Jakarta, PT. Gramedia Pustaka Utama
Simamora Bilson, 2004, Aura Merek, Jakarta, Gramedia
Sudjana, 1996, Metode Statistika, Edisi Revisi, Cetakan Keenam, Bandung.
Sugiyono, Drs 2000, Metode Penelitian Administrasi, Cetakan kelima Belas, Alfabeta Bandung.
Sumarsono. 2004. Metodologi Penelitian Akuntansi Beserta Contoh Interpretasi hasil pengolahan data.Edisi Revisi. Surabaya.
Swastha Basu.1990. Manajemen Pemasaran Modern. Yogyakarta: Liberty.
DOI: https://doi.org/10.26618/jeb.v11i2.1826
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Jurnal Ekonomi Balance
This work is licensed under a Creative Commons Attribution 4.0 International License.
Balance : Journal of Economics