Vol 8, No 1 (2024)

FEBRUARI 2024

DOI: https://doi.org/10.26618/profitability.v8i1

Table of Contents

Articles

Business Level Strategy Analysis in Burger King Company
Teo Laiy Soon Irpan Ardiansyah, Helen Salwa, Vitty Novita, Eriva Riesquita, Esther Agustina
PDF
1-5
Sales Marketing Strategy at Outlet Kopi 48 Buah Batu Using Business Model Canvas
Sulistiawan Satria, Keni Kaniawati
PDF
6-17
Business Strategy Analysis at PT Kimia Farma (Persero) Tbk. Using Business-Level Strategy
Adi Neka Fatyandri, Angel Angel, Desi Pratama, Michelle Go, Nicholas Sunaidi, Shirlyn Shirlyn
PDF
18-22
Effect of Promotional Strategy on Consumer Interest in Online Shopping at Shopee (Case Study on Students of the Faculty of Economics and Business Unismuh Makassar Management Study Program Class of 2018).
Aris Pasigai, Alisa Amanda Fitri
PDF
23-31
Analysis of the Influence of the External Environment on KFC
Iveren Monica, Shechah Majesty, Devlin Wang, Chrisderry Chrisderry, Jeremy Kent
PDF
32-40
Differences in Work Values and Work Attitudes of Generations X and Y in Malang City
Melyani Melyani, Peter Remy Yosy Pasla
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41-52
The Influence of Trust, Security and Convenience on Consumer Satisfaction of J&T Express, Bima Regency
Nurlinda Linda, Muhajirin Muhajirin
PDF
53-62
The Influence of Competency, Motivation and Work Discipline on the Performance of Asn ATR/BPN
Agus Salim HR, Asriati Asriati, Haeruddin Haeruddin
PDF
63-69
The Four Risk of International Business Mc Donald’s dalam Pemasaran Global
Cindy Cindy, Cristina Cristina, Thalia Wang, Dennys Ng, Jeffrey Andelson
PDF
70-75
The Influence of Cultural Factors on International Business PT Mayora Indah Tbk
Devina Wistiasari, Nathania Jocelyn, Sherlyca Styvani, Vonnylia Vonnylia, Windy Wihue Tarekar, Florensia Sutjiali
PDF
76-84
The Effect of Brand Image and Product Quality on Consumer Purchase Interest in Vaseline Products for Students of the Management Department of FEB UNISMUH Makassar
Aulia Aulia, Andi Mappatompo, Hasmiranda Hasmiranda
PDF
85-92
Analyzing External Environment Mc Donald’s
Cristina Cristina, Cindy Cindy, Thalia Wang, Dennys Ng, Jeffrey Andelson
PDF
93-101
Net Interest Margin, Non-performing Loans, Capital Education Ratio, to Return on Assets of BUMN Banks Listed On The Indonesia Stock Exchange
Hariyanti Hariyanti, Salmiyah Thaha, Lasty Agustuty D
PDF
102-109
Analysis of the June Bag Project Into Quality Goods
Yuli Indah Fajar Dini, Dedy Cahyono, Diva Maharani, Micheal Hui, Selina Selina
PDF
110-122
Implementation of Transparency and Accountability in Financial Management of Village Fund Allocation in 2022 in Pandai Village, Woha District, Bima District
Nasrullah Nasrullah, Abdul Muttalib, Kahar Kahar, Ari Anggareksa
PDF
123-131