THE WORD DOG AS A SWEAR SOCIOCULTURAL STUDY

Abstract

The use of the word anjing (dog) and its variations as an expletive is a linguistic phenomenon that reflects the dynamics of values, norms, and customs in Indonesian society. This expletive not only serves as an expression of negative emotions, but also has social meanings that are influenced by the development of digital culture and intergenerational interactions. This study aims to analyse the sociocultural meaning of the use of the word anjing by examining how socio-cultural values, norms of politeness, and community customs play a role in shaping the function and acceptance of this word. The study uses a qualitative approach with Vygotsky's (1978) sociocultural theory as the basis for analysis. Data were collected through a Google Form involving 102 respondents from three age groups (15–25 years, 26–35 years, and 36–45 years). The data were then analysed through a process of selection, categorisation, and meaning-based interpretation. The results of the study show a shift in the meaning of the word anjing between generations. The younger generation tends to interpret this expletive as a spontaneous expression, a joke, and a symbol of familiarity, while the older generations view it more as a violation of norms of politeness and moral values. This phenomenon reflects a loosening of linguistic norms and the formation of new habits influenced by digital media and social circles. Socioculturally, the use of the word anjing reflects the process of internalising cultural values and adapting language to social change. This research implies that swear words are not merely a form of negative expression, but also a representation of social identity and cultural change in Indonesian society.