THE EFFECTIVENESS OF THE PROJECT-BASED LEARNING MODEL ASSISTED BY INSTAGRAM MEDIA TO IMPROVE POETRY WRITING SKILLS

Abstract

The development of digital technology and social media has transformed the way young people learn, including in the context of literature education. Instagram, which is popular among students, has the potential to support the implementation of Project Based Learning (PjBL) to enhance poetry writing skills while fostering active student engagement. This study aims to analyze the effect of implementing Instagram-assisted PjBL on junior high school students’ poetry writing skills using a quasi-experimental method with a nonequivalent control group design. The sample consisted of 80 eighth-grade students of SMP Negeri 5 Cimahi, divided into an experimental group that received Instagram-based PjBL learning and a control group that received conventional instruction. The research instrument was a poetry writing test that had been validated and tested for reliability, while data analysis was carried out using an independent sample t-test and effect size calculation. The results showed that the experimental group’s average posttest score (63.83) was higher than that of the control group (59.92), although the difference was not statistically significant (p = 0.187). The effect size (Cohen’s d = 0.298) indicated a small but positive influence. The use of Instagram was found to increase student participation, creativity, and self-confidence, and has the potential to serve as a literature learning medium relevant to the characteristics of Generation Z, although its implementation requires more structured and sustainable planning to achieve optimal results.