STRATEGY ANALYSIS OF SAGO BUSINESS DEVELOPMENT IN WAELAWI VILLAGE, MALANGKE BARAT DISTRICT, LUWU UTARA REGENCY

Abstract

This study aims to determine how the strategy of developing sago business in waelawi village kec. West Malangke Regency. North Luwu. This study uses a qualitative method using data collection techniques through observation and interviews, then the data obtained is processed using data reduction methods, data presentation and drawing conclusions (verification). The strategy used to develop sago business through marketing mix in Waelawi Village, West Malangke District, North Luwu Regency, namely: Product strategy to improve product quality. Price strategy, namely sago farmers adjust prices to competitors and adjust according to the quality of their products. The place strategy, namely sago farmers using their own private land, aims to make it easier for farmers to supervise processing and make it easier for consumers to make transactions. Promotion strategy (promotion) that is good relations with customers, collaborating with one of the companies and conducting promotions through social media.