OPTIMALISASI PENJUALAN SUPLEMEN PADA PT. MERCK INDONESIA

Abstract

Research aims to explain the factors that influence the
optimization of the sales, as well as analyzing sales volume growth
supplements on PT Merck Indonesia. collected data are secondary data,
such as cost of promotion, distribution channels, pricing, and value of
sales. hypothesis testing using multiple regression. The results showed
that simultaneous promotion costs, distribution costs, and the cost of
goods sold have a significant effect on the increase in value sales of PT
Merck Indonesia and promotion costs are partially dominant variable
influence on the increase in value of sales at PT Merck Indonesia