PENGARUH TINGKAT SUKU BUNGA DEPOSITO TERHADAP PENINGKATKAN JUMLAH NASBAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) KANTOR CABANG TAKALAR

Lilly Ibrahim

Abstract


The research aims to identify and analyze the influence of interest rates on deposits to increase the number of Customers and also estimate the trend of an increasing number of customers of PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Galesong period of next 5 years. The study used secondary data obtained from reports and documents of the company. Analysis of data using simple regression. The research concludes that the deposit interest rate significant positive effect on the increase in the number of customers. Also estimated that for the next 5 years the number of customers will continue to increase with the current interest rate assumptions.


Keywords


suku bunga, nasabah

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References


Denda Wijaya Lukman, 2000, Manajemen Perbankan, Jakarta : Graha Indonesia

Kasmir. 2003, Manajemen Perbankan Jakarta: Raja Grafindo Persada.

Kasmir. 2003, Bank dan Lembaga Keuangan Lainnya , Raja Grafindo Persada, Jakarta.

Lukman Dendawijaya.2000. Manajemen Perbankan, Jakarta: Ghalia Indonesia

Manurung, Pratama, 2004, Uang Perbankan Dan Ekonomi Moneter, Jakarta : Fakultas Ekonomi UniversitasIndonesia

Tarik El-Diwani. 2005. The Problem With Interest (Sistem Bunga Dan Permasalahannya), Jakarta: Akbar Media Eka Sarana




DOI: https://doi.org/10.26618/jeb.v7i1.1108

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