PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN

Ruliaty Ruliaty, Adb Salam, Saenab Saenab

Abstract


This research aims to determine the influence either together or partially between CSR (Corporate Social Responsibility) to corporate image in PT. Hadji Kalla Cabang Sultan Alaudin, Makassar area, that being measured from CSR  variables which is Profit, People, and Planet. Expectedly the information obtained from this research can be used by companies to increase CSR activities and quality of CSR programs so that more can enhance the company image in the  future. This study uses quantitative methods with explanatory research type with primary and secondary data. Population in this study is the customer PT. Hadji Kalla Cabang Sultan Alaudin, in Makassar and from the population the researcher take 100 adult people as research sample. As for the data analysis technique the researcher uses linear multiple regression and partial with SPSS 17  software. The result of this study found that variables within CSR  concept  which  is Profit (X1), People (X2), Planet (X3) simultaneously have a significant influence to the corporate image (Y). People (X2) became the most dominant variables that influence the corporate image with regression coefficient values  0,342.


Full Text:

Tidak berjudul

References


Achda, B. Tamam. 2006. Konteks Sosiologis Perkembangan Corporate SocialResponsibility (CSR) dan Implementasinya di Indonesia. Jakarta

Elkington, John. 2010.Cannibals With Forks: The Triple Bottom Line in 21st Century Business. Gabriola Island, BC: New Society Publishers.

Gulo, W. 2000. Metodologi penelitian. Grasindo

Haigh, Matthew., Marc T. Jones. 2006. The Drivers Of Corporate SocialResponsibility: A Critical Review. http://www.ashridge.org.uk. Diakses tanggal 6 Agustus 2011.

Irianta, Yosal. 2004. Community Relations. Konsep dan Aplikasinya. Bandung: Simbiosa Rekatama Media.

Ismail, Rizabuana. 2009. Metode penelitian kualitatif : dasar-dasar pemikiran melakukan penelitian sosial dengan pendekatan grounded research. Medan: USU Press.

Kotler, Philip., Hermawan Kertajaya. 2000.Repositioning Asia : From Bubble to Sustainable Economy. John Wiley & Sons (Asia) Ptd Ltd.

Kotler, Philip., Nancy Lee. 2005. Corporate Social Responsibility; Doing the Most Good for Your Company and Your Cause. New Jersey: John Wiley &Sons, Inc.

Lee, Paul.,Min-dong. 2005. A review of the theories of corporate social responsibility: its evoltionary path and the road ahead.International Journal of Management ReviewVol. 10, 53-73

Marrewijk, M. V. 2003. Concepts and Definition of CSR and Corporate Sustainability:Between Agency and Communion. Journal of Business Ethics 44: 95-105

Nasution. 2003. Metode Research (Penelitian Ilmiah). Jakarta: Bumi Aksara

Novita., Chaerul D. Djakman. 2008. Pengaruh Struktur Kepemilikan terhadap Luas Pengungkapan Tanggung Jawab Sosial (CSR Disclosure) pada LaporanTahunan Perusahaan; Studi Empiris pada Perusahaan Publik yang Tercatat diBursa Efek Indonesia tahun 2006. Pontianak

Kotler, Philip. 2007.Marketing Management; Analysis, Planning, Implementation and Control, Eighth Edition, 1994.

Prabowo, Angga. 2009. Kajian efektivitas program CSR (corporate social responsibility) yayasan unilever indonesia (studi kasus : pasar minggu, Jakarta). SkripsiInstitute Pertanian bogor.

Puspitasari, Anandita. 2010. Sejarah, Perkembangan Dan Alternatif Pendekatan Comdev Di Indonesia. http://www.create.or.id/?module=articles. Diakses tanggal 23 Agustus 2011.

Rosmasita, Hardhina. 2007. Faktor-faktor yang mempengaruhi pengungkapan sosial (social disclosure) dalam laporan keuangan tahunan perusahaan manufaktur di bursa efek jakarta. SkripsiUniversitas Islam indonesia

Salmayati. 2010. Bahasa Indonesia. Makassar: kretakupa Print.

Santoso, Yussy. 2007. Brand sebagai kekuatan perusahaan dalam persaingan global. Business & management journal bunda mulia. No.2. Vol:3.

Suharto, Edi. 2007. Pekerjaan Sosial di Dunia Industri: Memperkuat Tanggungjawab Sosial Perusahaan (Corporate Social Responsibility).Bandung: Refika Aditama.

Suratmo, Sribugo. 2008. Corporate Social Responsibility: Strategy, Management and Leadership. Jakarta.

Syafrani, Andi. 2007. Paradoks Regulasi Corporate Social Responsibility (CSR).www.legalitas.org/?q=Paradoks+Regulasi+Corporate+Social+Resp onsibility+(CSR). Diakses tanggal 27 Agustus 2011.

Wibisono, Yusuf. 2007. Membedah konsep & aplikasi CSR: corporate social responsibility. Gresik: Fascho pub.




DOI: https://doi.org/10.26618/profitability.v1i2.1921

Refbacks

  • There are currently no refbacks.


Creative Commons License
Jurnal ilmu Manajemen Profitability Is Licenced Under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License