NADIEM MAKARIM'S IDEOLOGICAL SYMBOLIC BATTLE DOMINATION: NORMAN FAIRCLOUGH'S CRITICAL DISCOURSE ANALYSIS

Penulis

  • Anggi Pratama IKIP BUDI UTOMO MALANG
  • Susandi Susandi IKIP BUDI UTOMO MALANG
  • Yunita Anas Sriwulandari IKIP BUDI UTOMO MALANG

DOI:

https://doi.org/10.26618/konfiks.v9i2.9128

Kata Kunci:

linguistic discourse mode, symbolic battle, Norman Fairclough, lexical processs

Abstrak

This research was conducted to determine the lingual features of vocabulary description aspects and modes of linguistic discourse in the form of symbolic violence using language based on Norman Fairclough's critical discourse analysis contained in Nadiem Makarim's ideology on Instagram Live Prilly Latuconsina with Mendikbud, Research and Technology - Nadiem Makarim March 31, 2022. The approach used is a descriptive-qualitative approach. The data used are in the form of text transcription excerpts from dialogical video recordings using data collection techniques, note-taking techniques, free-of-conversation listening techniques, and recording techniques. This study uses three stages of data analysis techniques, including (1) data reduction; (2) presenting data; (3) drawing conclusions and verifying data. This study resulted in: (1) The lexical process occurred in the words "Mas Minister", "Dana Indonesiana" and "Kurikulum Merdeka"; (2) The symbolic struggle of the three words appears in the form of power in officially recognized names (labelling), monopoly of vision, coercion of views and actions, and perception control; (3) The mode of linguistic discourse of the three words includes dogmatic-aggressive persuasion and the degree of power of persuasion, the word "mas minister" appears 36 times, the word "dana" appears 22 times which represents an enduring budget fund named "Dana Indonesiana", the word "curriculum" appears 10 times, the word "merdeka" appears 11 times, these words have given rise to four lexical symbolic battles that contain experiential meanings and contain the meaning of terms that have the potential to have a single meaning with an aggressive-dogmatic pattern and have a degree of power. persuasion in the use of words.

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2022-12-31

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