CONSUMER PERCEPTIONS OF SAJIKU BRAND SEASONING FLOUR, AJINOMOTO PRODUCTS AT A GENERAL STORE (CASE STUDY AT NISA SHOP)
Abstract
This study aims to determine perceptions of flour spices brand Sajiku at grocery store ( case study at Nisa store ) .Type of research used in research is case study research with qualitative descriptive approach. Data obtained through questionnaires, interviews, observations and documentation. Samples in this study were obtained by accidental sampling technique that is 30 people. Data obtained from respondents tabulated then analyzed with Likert Scale. Based on the result of research from the questionnaire filling by respondents it can be concluded that the majority of respondents gave answers category Strongly Agree about Sajiku spice flour. This proves that Sajiku brand seasoning flour is well received by consumers.
Keywords
Full Text:
PDFReferences
Armstrong, Gary and Philip Kotler, 2002.Principles of Marketing Jilid 1. Prentice Hall,9 th Edition.Alih bahasa Alexander Sindoro dan Benyamin Molan.
Ferrel, Pride, 1995. Pemasaran : Teori dan praktek Sehari-hari. Diterjemahkan oleh Drs.Daniel Wirajaya, Edisi VII, jilid I, Binapura. Aksara, Jakarta
Kotler, Philip, 1994, Marketing Management : Analysis, Planning, Implementation and Control (8th ed), International Edition, Englewood Cliffs, Prentice Hall : New Jersey. 2000. Manajemen Pemasaran, PT. Prenhalli
Sumarwan, U. 2003. Perilaku Konsumen : Teori dan Penerapannya dalam Pemasaran. Ghalia Indonesia : Jakarta
Sugiyono. 2012. Metode Penelitian Kuantitatif, Kualitatif Dan R&D: Alfabeta. Bandung
DOI: https://doi.org/10.26618/jeb.v14i2.2080
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Jurnal Ekonomi Balance
This work is licensed under a Creative Commons Attribution 4.0 International License.