Analysis Of The Influence Of Product Attributes On Purchase Decisions For Asus Brand Laptops On Students Faculty Of Economics And Business Muhammadiyah University, Makassar
DOI: https://doi.org/10.26618/profitability.v6i1.7115
Product Attribute, Buying Decision
Abstract
This study aims to determine of the influence the exxent of the influence of product attributes which include (brand, proce, quality and design) on the decisions to purchase Asus brand laptops for students of the Facultyof Economics and Bussines, University of Muhammadiyah Makassar (a case study majoring, class of 2017). The type of research used with a quantitative approach. The data obtained is the result of the respondent’s interpretation studens majoring in management class 2017 as many 84 respondents. The analysis technique used in the study uses an interactive model with respondens , where the respondent’s interpretation data is then regulated by using data analysis tecniques in this case SPSS. Based on The research result obtained from processed data are that all design variabels have a more significant influence than all product attribute variabels, this is due to the regression equetion test the design variable value is greater and the averall variable value for marketing strategy.References
Assauri, Sofjan. (2009). Manajemen Pemasaran Konsep Dasar dan Strategi. Edisi Pertama. Jakarta : PT Raja Grafindo Persada
Chrisdian, A. (2019) Skripsi : Pengaruh harga dan kualitas produk terhadap keputusan pembelian laptop merek asus pada mahasiswa universitas gadjah mada Yogyakarta
Israyanti. (2020) Skripsi :Pengaruh kualitas produk dan citra merek terhadap keputusan pembelian laptop merek acer pada mahasiswa fakultas ekonomi dan bisnis IAIN palopo.
Kartajaya,Hermawan. (2010). Perjalan pemikiran konsep pemasaran. Jakarta. Erlangga.
Khoirunnisa,A Dhewa,Shinta,A . (2016). Pengaruh atribut produk terhadap keputusan pembelian konsumen pada smartphone asus. Jurnal ekonomi bisnis, 21(1), hal 28
Manap,Abdi. (2016). Revolusi Manajemen Pemasaran/H.Abdul Mana. (Eds 1). Jakarta. Mitra Wacana Media.
Mursid,M. (2017) Manajemen pemasaran/ oleh M. Mursid. (Eds 1 Cet. 9). Jakarta. Bumi Aksara.
Rahmawati. (2016). Manajemen Pemasaran. Samarinda. Mulawarman University Press.
Sari,P dan Chalil,H dan Nainggolan,P,E. (2018) Pengaruh atribut produk terhadap kepuasan konsumen menggunakan smartphone merek asus di kota Palu. Jurnal ilmu manajemen Universitas Tadulako. 4(2), hal 139.
Setiadi,J,Nugroho. (2015). Edisi Revisi Perilaku Konsumen. Jakarta. Prenamedia Group
Setyanto,Eka,L. dan Arifin,Z dan Sunarti. ( 2017), Pengaruh atribut produk terhadap keputusan pembelian (Survei pembeli apple iphone pada mahasiswa/mahasiswi S1 fakultas ilmu administrasi program studi ilmu administrasi bisnis angkatan 2013/2014 Universitas Briwijaya Malang). Jurnal administrasi bisnis(JAB). 46(2), hal 19.
Sugiyono. (2016). Metode penelitian kuantitatif,kualitatif, dan R&D. Bandung. Alfabeta.
Sunyoto, Danang. (2013). Dasar-dasar Manajemen Pemasaran. Yogyakarta: CAPS
Swastha, Basu Dhammesta. (2014). Manajemen Pemasaran. Yogyakarta: BPFE
Tjiptono, Fandy. (2008). Strategi Pemasaran .Yogyakarta: ANDI
Tjiptono, Fandy. (2014). Pemasaran Jasa – Prinsip, Penerapan dan penelitian. Yogyakarta: Andi Offest
Downloads
Published
Issue
Section
License
Authors who publish with Jurnal Ilmu Manajemen Profitability agree to the following terms:
Copyright of the articles remains with the authors.
Authors grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). This license allows others to:
Share (copy and redistribute the material in any medium or format)
Adapt (remix, transform, and build upon the material)
as long as they give appropriate credit to the original author(s) and source, provide a link to the license, and indicate if changes were made. Non-commercial use only.
Authors are permitted to:
Distribute their published work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to a class website or institutional archive).
For permissions to use the content published in this journal beyond the scope of the license (e.g., commercial purposes), please contact the editorial office via the journal email.
License Details:
This journal is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).