PENGELOLAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PLN (PERSERO) UNIT INDUK WILAYAH SULSELRABAR KOTA MAKASSAR

Fina Fina, Andi Rosdianti Razak, Ansyari Mone

Abstract


The purpose of this study was to determine the Management of Corporate Social Responsibility (CSR) Programs at PT. PLN (Persero) Main Unit for South Sulawesi Region, Makassar City. This study used a qualitative research and descriptive research type. Research informants amounted to 5 people. Data collection techniques used  observation, interviews, and documentation. The results showed that the Management of the Corporate Social Responsibility (CSR) Program of PT. PLN (Persero) Parent Unit for Sulselrabar Makassar City which started from: 1) Planning was categorized as having succeeded in managing CSR programs as evidenced by real programs that really help the community. 2) The organization of the PLN response was fast and involved directly. 3) Providing motivation was important in order to strengthen relationships and become a driver so that the target was achieved. 4) Supervision must be greatly improved to ensure that the ongoing program was in accordance with the plan and involved the community. 5) The community assessment feels cared  because it had been given assistance through the CSR program and was expected to continue.


Keywords


Management, Corporate Social Responsibility, CSR

Full Text:

PDF

References


Ahmadin. (2013). Metode Penelitian Sosial (R. Intermedia (ed.).

Jumadiah, Manfarinsyah, Sastro, M., & Herinawati. (2018). Penerapan Prinsip Corporate Social Responsibility. Unimal Press.

Mardikanto, T. (2018). Corporate Social Responsibility (Tanggungjawab Sosial Korporasi). Alfabeta Cv.

Moleong, L. J. (2017). Metodologi Penelitian Kualitatif. PT remaja rosdakarya.

Nawawi, H. (2019). Metode Penelitian Bidang Sosial (p. 67). Gadjah Mada University Press.

Prayitno, U. S. (2015). Corporate Social Responsibility Konsep, Strategi dan Implementasi. Pusat Pengkajian, Pengelolaan Data dan Informasi.

Satori, D., & Komariah, A. (2014). Metodologi Penelitian Kualitatif. Vc Alfabeta.

Siagian, S. P. (2003). Filsafat Administrasi Edisi Revisi. Bumi Aksara.

Sugiyono. (2012). Metode Penelitian Kombinasi (Mixed Methods). Alfabeta.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Alfabeta Cv.

Sunaryo. (2015). Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility) dalam Berbagai Perspektif Kajian. CV Anugrah Utama Raharja (AURA).

Undang-Undang Republik Indonesia Nomor 40 Tahun 2007 Pasal 74 Tentang Perseroan Terbatas. (2007).

Vicenovie, I. (2016). Corporate Social Responsibility (Dipandang dari perspektif komunikasi organisasi). Ekuilibria.




DOI: https://doi.org/10.26618/jppm.v4i1.8117

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.


Flag Counter