Email this article 
Hide
Show all
How does buy service-based policy attract public transportation customers in Yogyakarta, Indonesia ?
Abstract
The presence of public transportation (Trans Jogja and Friend Bus Jogja) is one of the solutions to overcome congestion and heavy traffic in Yogyakarta. However, in recent years, public transportation (Trans Jogja and Friend Bus Jogja) has had many problems, one of which is the lack of passenger numbers. It is because of these problems that occur in the field that the number of Trans Jogja passengers and Teman Bus Jogja is decreasing day by day. The purpose of this study is to find out the policies taken by the Yogyakarta Special Region government to increase and entice people to use public transportation. This study uses a qualitative descriptive analysis method that, as a whole, uses secondary data. This study found that there are four dimensions of service quality related to the Trans Jogja Minimum Service Standards: the tangibles dimension, the reliability dimension, the responsiveness dimension, and the assurance dimension. These four dimensions are running well and are in accordance with the applicable SPM, but these four dimensions need to be further improved. As for the factor that has reduced the interest of Trans Jogja users, namely the presence of online transportation services, Trans Jogja only operates at several predetermined points, and the operational time has also been determined. Unlike the case with online transportation, where online transportation is able to reach all areas in Yogyakarta and its operating hours are also flexible and in accordance with the wishes of prospective users.
Keywords
Full Text:
PDFReferences
Alrusydi, I. (2020). Analisis Variabel-variabel yang Mempengaruhi Minat Masyarakat terhadap Trans Jogja. Suparyanto Dan Rosad (2015, 5(3), 248–253.
Ayuningtias, S. H., & Karmilah, M. (2019). Penerapan Transit Oriented Development (Tod) Sebagai Upaya Mewujudkan Transportasi Yang Berkelanjutan. Pondasi, 24(1), 45. https://doi.org/10.30659/pondasi.v24i1.4996
Badan Perencanaan Pembangunan Daerah Provinsi D.I. Yogyakarta. (2022). Grafik Series Data DIY Tahun 2018 s/d 2022. http://bappeda.jogjaprov.go.id/dataku/data_dasar/index/670-jumlah-penumpang-perkotaan-terangkut?id_skpd=66
Barabino, B., & Deiana, E. (2013). On the attributes and influencing factors of end-users quality perceptions in urban transport: An Explotary Analysis. In Procedia Social and Behavioral Sciences 87 (pp. 18–30).
Creswell, J. W. (2016). Research Design : Pendekatan Metode Kualitatif, Kuantitatif dan Campuran (Edisi Keem). Pustaka Pelajar.
Ekawati, N. N., Soeaidy, M. S., & Ribawanto, H. (2013). Studi Dinas Perhubungan Kota Malang. Jurnal Administrasi Publik, 2(1), 129–133.
Fandy Tjiptono, G. C. (2017). Pemasaran strategik : mengupas pemasaran strategik, branding strategik, customer satisfaction, strategi kompetitif hingga e-marketing (3rd ed.). Penerbit Andi.
Heaton, J. (2008). Secondary Analysis of Qualitative Data: An Overview. JSTOR, Vol. 33, N.
Hidayah, T. (2020). Faktor-faktor yang Mempengaruhi Ketertarikan Masyarakat terhadap Alat Transportasi Umum Bus Trans Jogja. Kaos GL Dergisi, 8(75), 147–154. https://doi.org/10.1016/j.jnc.2020.125798%0Ahttps
Hidayat, N. (2020). Faktor-Faktor yang Mempengaruhi Kinerja Bus Perkotaan Berdasarkan Persepsi Penumpang. Eksis: Jurnal Ilmiah Ekonomi Dan Bisnis, 11(1), 15. https://doi.org/10.33087/eksis.v11i1.180
Johnston, M. P. (2014). Secondary Data Analysis : A Method of which the Time Has Come. Qualitatve and Quantative Methods in Libraryes (QQML), 3(January 2014), 619–626.
Kementerian Perhubungan RI. (2022). Teman Bus. https://temanbus.com/yogyakarta/
M, U. A., & Handoyo, P. (2014). PENANGGULANGAN KEMACETAN DAN KEBUTUHAN ALAT TRANSPORTASI DI KOTA SURABAYA. Paradigma, 2(3), 2014.
Nazir, M. (2014). Metode Penelitian (Cetakan 9). Ghalia Indonesia.
Nugroho, C. (2013). Aksesibilitas Halte dan Kualitas Pelayanan Trans Jogja dengan Keputusan Pengguna. Eprints.Uny.Ac.Id, 1–287.
Pabedinskaite, A., & Akstinaite, V. (2014). Evaluation of the airport service quality. In Procedia Beavioral Science 110 (pp. 398–409).
Putra, K. E., & Sitanggang, J. M. (2016). The Effect of Public Transport Services on Quality of Life in Medan City. In Procedia Social and Behavioral Sciences (pp. 383–389).
Retno Arvi Wahyuni, Putri Andinafa Augustin, A. N. N. (2021). Efektivitas Trans Jogja sebagai Pelayanan Publik di Kota Yogjakarta. Journal of Governance Innovation, 3(2), 189–203. https://doi.org/10.36636/jogiv.v3i2.707
Rodrigue, J.-P., Comtois, C., & Slack, B. (2019). Transport, energy and environment. The Geography of Transport Systems, 288–310. https://doi.org/10.4324/9781315618159-8
Saeed, K., & Kurauchi, F. (2015). Enhancing the service of quality of transit systems in rural areas by flexible transport services. In Transportation Research Procedia (pp. 514–523).
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi (Mixed Methods) (10th ed.). Alfabeta.
Suryani, E., Hendrawan, R. A., Adipraja, P. F. E., & Indraswari, R. (2020). System dynamics simulation model for urban transportation planning: A case study. International Journal of Simulation Modelling, 19(1), 5–16. https://doi.org/10.2507/IJSIMM19-1-493
Sutandi, A. (2015). Pentingnya Transportasi Umum Untuk Kepentingan Publik. Jurnal Administrasi Publik, 12(1), 19–34.
Taufiqurokhman, & Satispi, E. (2018). Teori dan perkembangan manajemen pelayanan publik. Umj Press 2018, 266.
Zakaria, S. I. (2013). Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen terhadap Pengguna Jasa Transportasi. Universitas Diponegoro, 22–24.
DOI: https://doi.org/10.26618/ojip.v13i2.10794
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Otoritas : Jurnal Ilmu Pemerintahan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
