Aditya Nirwana


This study of the Mercedes-Benz The New A Class website is a case study carried out with the aim of finding out that the Mercedes-Benz The New A-Class website has elements of hyper-signs as part of hyperreality, as well as proving that the Mercedes-Benz The New website A-Class is a simulation, with post-structural sign/semiotic analysis and with Jean Baudrillard's simulation theory and hyperreality approach. Some conclusions obtained from this study are; firstly, the two VRs on the Mercedes-Benz A Class website here are a simulation process, and secondly the virtual reality in it is a duplication of itself, because the reality reference does not exist. Second, on the Mercedes-Benz A Class website, pseudo/original, fake/imitation, past/present, natural/artificial are mixed up and overlapping, so that they can no longer be differentiated. This shows that the Mercedes-Benz A Class website is a form of hyperreality.


Hyperreality; simulation; semiotics; post-structural

Full Text:



Baudrillard, Jean P. 1970. La Societe de Consommation. Denoel

Faisal, M. (2019). Medan Identitas Seniman Kontemporer. Emik, 2(1), 1-20.

Faisal, M. (2011). Estetika Dalam Narasi Kebudayaan Populer. Harmoni, 1 (1), 1-18.

Hidayat, Medhy Aginta. 2012. Menggugat Modernisme : Mengenali Rentang Pemikiran Postmodernisme Jean Baudrillard. Yogyakarta : Jalasutra.

Mayer, Richard E. 2001. Multimedia Learning. Cambridge : Cambridge University Press.

Piliang, Yasraf Amir. 2003. Hipersemiotika : Tafsir Cultural Studies Atas Matinya Makna. Yogyakarta : Jalasutra.

Sarup, Madan. 1993. An Introductory Guide to Post-Structuralism and Postmodernism. Athens, Georgia : The University of Georgia Press.

Shields, Rob. 2003. The Virtual. London & New York : Routledge.

Shimp, Terence A. 2000. Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications, 5th Ed. University of South Carolina.

Sperka, Martin & Anton Stolar. 2005. Paper : Graphic Design in The

Age of Interactive Media. 3rd International Symposium of Interactive Media Design, January 5-7, 2005. Slovakia : ISIMD

Sutopo, Ariesto Hadi. 2003. Multimedia Interaktif dengan Flash. Yogyakarta : Graha Ilmu.

Suyanto, Asep Herman. 2009. Step By Step Web Design: Theory And Practices. Yogyakarta : Penerbit Andi.

DOI: https://doi.org/10.26618/jh.v13i2.12930


  • There are currently no refbacks.

Program Studi Pendidikan Seni Rupa
Fakultas Keguruan dan Ilmu Pendidikan 
Universitas Muhammadiyah Makassar 
Alamat: Jalan Sultan Alauddin No 259 
Email: harmoni@fkip.unismuhmakassar.ac.id   

ISSN Print    : 2087-9865
ISSN Online : 3026-5002

Cited By: CrossRef
DOI: 10.26618

Creative Commons License