EFISIENSI PEMASARAN JAGUNG BISI-18 (Zea mays) di DESA KEANG KECAMATAN KALUKKU KABUPATEN MAMUJU

Nur Silfiah Amin

Abstract


Corn is a plant that has many benefits so that corn has a strategic role in the Indonesian economy. Fluctuating price conditions cause uncertainty in the profits obtained by farmers or marketing institutions involved, so it is necessary to research corn marketing efficiency

This research was conducted in Keang Village, Kalukku District, Mamuju Regency. To determine the sample, it was done by snowball sampling, namely by tracing the entire population that was sampled as many as 25 people who were involved in marketing corn. The analytical techniques used include cost and profit analysis, marketing margin analysis and marketing channel efficiency analysis.

Corn marketing channel in Keang Village, Kec. Kalukku, Kab. Mamuju has 2 marketing channels. The highest marketing margin received by marketing institutions is Rp. 3,200,- while the lowest is Rp. 300,- and the highest profit is Rp. 6,266,- while the lowest profit obtained by marketing institutions is Rp. 3,218,-. Corn marketing channel in Keang Village, Kec. Kalukku, Kab. Mamuju is considered efficient, and the most efficient is 0.2%.

 

Keywords: Corn, Marketing, Cost, Profit, Efficiency


Full Text:

PDF

References


Amzeri, A., Djunedy, A., Zaed Z.M., R. A. S., Ardianzah, D., & Badami, K. (2018). Uji Daya Hasil Pendahuluan Kandidat Jagung Hibrida Madura. Agrovigor: Jurnal Agroekoteknologi, 11(2), 120–127. https://doi.org/10.21107/agrovigor.v11i2.5080

Badan Pusat Statistik Provinsi Sulawesi Barat. (n.d.). Retrieved May 26, 2022, from https://sulbar.bps.go.id/indicator/53/323/1/produksi-tanaman-pangan.html

Ilmiah, J., Volume, E., & Ismono, R. H. (2011). ISSN No . 1978-6034 Distribution Pattern and Corn Marketing Efficiency in South Lampung Regency Pola Distribusi dan Efisiensi Pemasaran Jagung di Kabupaten Lampung Selatan. 5(1978).

Kementerian Pertanian - Produksi dan Kualitas Jagung Indonesia Tidak Kalah Saing dengan Impor. (n.d.). Retrieved May 26, 2022, from https://www.pertanian.go.id/home/?show=news&act=view&id=3933

Kurnia, D., Sudjaya, D. H., & Hardiyanto, T. (2017). ANALISIS SALURAN PEMASARAN GABAH (Oriza sativa ) DI GAPOKTAN SAUYUNAN. Jurnal Ilmiah Mahasiswa Agroinfo Galuh, 2(3), 167. https://doi.org/10.25157/jimag.v2i3.280

View of Strategi Pemasaran Benih Jagung Dengan Merk Khusus “Celeron”, Study Kasus Di PT. Srijaya Internasional Kediri. (n.d.). Retrieved May 26, 2022, from https://ejournal.uniska-kediri.ac.id/index.php/agribisnis/article/view/901/721




DOI: https://doi.org/10.26618/agm.v2i2.7810

Refbacks

  • There are currently no refbacks.


Flag Counter

View My Stats